Import substitution: from words to deeds

December 20, 2015
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Import substitution is one of the leading trends of the present time, both in the speeches of politicians and, more importantly, in the business plans of sensible businessmen. Geopolitics has made its own adjustments to the usual ways of domestic business. The past year has shown that the high price paid for imported equipment is no longer a guarantee of its further support by the manufacturer. If even at the state level there are questions about guarantees under such serious contracts as the notorious "Mistrals", what can be said about relatively small problems of buyers of metal processing equipment? Cooperation with serious European companies, which until now was a guarantee of compliance with all contractual terms, in the current political environment has acquired many additional risks. For domestic businessmen, such risks threaten a huge hole in the budget or even the closure of a previously profitable business.

Problems and solutions

The main task when choosing metalworking equipment is to find a balance between the price of a new unit and its reliability, which would pay off the start-up costs. Many entrepreneurs are accustomed to using proven and reliable European equipment, which has proven itself in the market, is durable and not prone to sudden breakdowns like Chinese analogs.

Politics has made adjustments to the usual picture, forcing all market participants to freeze in anticipation of new sanctions. The problems caused by this process are obvious: practically double appreciation of new units and spare parts due to a jump in exchange rates, difficulties with warranty service and waiting for the closure of supply channels. Fortunately, the latter is only one of the possible options, but it should not be discounted.

A logical way out of the impasse is a careful review of the proposals of domestic manufacturers. Their advantages, previously leveled by brand names and reputation of European competitors, turn out to be a weighty argument in favor of choosing Russian equipment.

Advantages of cooperation with Balta Press

Most Russian companies, and in particular Balta Press, offer a ruble price tag, which implies predictability of prices for the buyer, excluding unpleasant surprises in case of sudden changes in the exchange rate (which, alas, are not uncommon lately).

The second advantage of domestic manufacturers is the availability of warranty service, availability and delivery of spare parts to the customer in the shortest possible time. Given the presence of sanctions, the European guarantee ceases to be a decisive condition for overpayments, due to instability in politics. With Russian companies, the buyer can be sure of support. Balta Press, for example, offers a 12-month warranty, and in the following years of operation a permanent call center and technical support. This shows the company's confidence in its products and constant interest in each consumer, who can use the services of specialists at any time.

The third issue is quality. It has already been said many times about the brand, which is backed by years of reliable work. Here Balta Press also has something to answer to foreign manufacturers. 12 years of work in the Russian market is a long enough period not to consider the company an unproven newcomer. During this time, Balta Press specialists have not only studied the Russian market, but also managed to develop the best modifications of metalworking equipment taking into account domestic specifics and customers' wishes. Flexible configuration schemes and a variety of modifications on a reliable basis is the company's ultimate goal. It is the combination of European methods with the developments of Russian designers that has become the key to the success of Balta Press in the market.

Of course, the choice of equipment for each processing site is individual and, in its own way, unique. Businessmen always calculate the cost recovery and possible risks, especially when making long-term investments in expensive equipment. As practice shows, it makes sense to take a closer look at domestic offers and ask all questions directly to the manufacturer of the necessary units.

In addition to the obvious economic benefit of direct cooperation with the manufacturer (no payment for the services of a middleman), in such a dialogue you will receive maximum useful information and, having analyzed it, you will be able to make the right choice. Even the best intermediary will not be so knowledgeable about the disadvantages and advantages of his goods. The manufacturer in this respect - a great guarantee of honesty of the deal and compliance of metalworking equipment to the specialized needs of your enterprise.

Be balanced, take your time and make only the right decisions!

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